The story of International Singles Day
International Singles' Day, also known as Singles' Day or Bachelor's Day, is a popular holiday in China and some other countries that celebrates singleness . Celebrated on November 11 (11/11) every year, the date consists of four single numbers, representing four single people.
This holiday has developed into a huge shopping event, similar to Black Friday in Saudi Arabia , where people take advantage of various offers and discounts to purchase goods for themselves or to search for potential romantic partners.
International Singles Day in Saudi Arabia
International Singles Day originally began as an occasion for single people to connect and celebrate their single status, and over time, this celebration has spread to different places, including the Kingdom of Saudi Arabia . This idea is characterized by its simplicity and the possibility of adapting it to Saudi culture.
Since then, the event has grown into a major online shopping festival, with many e-commerce platforms and sellers offering special offers and sales during this day.
Marketing for Singles' Day in the Kingdom of Saudi Arabia
Singles' Day is widely promoted in the Kingdom through social media and online advertisements. This aims to increase awareness of the event and encourage participation. Hashtags and contests are also used to attract great participation on this special day.