We make scents that stay in memory

In 1422 AH (2001), we opened a small shop in Jazan: a few shelves, an incense burner whose embers never cooled, and guests who came in with a scent in mind; bakhoor whose scent they grew up with in their family homes, or a perfume that passed them once and stayed with them.

In that shop we learned our first lesson: people do not buy a bottle, but a memory.

With every guest, a question grew in us: why search for a scent when we can make it?

So we took the idea to Jeddah and set up our factory and headquarters there. There we choose each fragrance's ingredients, balance its notes, and test it again and again, so that nothing reaches you but a perfume we would choose for ourselves.

Today our factory makes Arabic and Western perfumes, bakhoor and oud, and home and body fragrances, and all of them carry our signature: a heritage you know, and a taste that suits your days.

They reach cities across the Kingdom, then cross its borders: we export them to the markets of the Arabian Gulf, North Africa, Europe, the United States and Southeast Asia, and take them to international exhibitions to meet new partners.